19 May 2016

Across Art and Fashion

Time

8:00 PM

Venue

Ferragamo Museum

Palazzo Spini Feroni Piazza di Santa Trinita, 5/R,
Florence
Italy
Program

The Museo Salvatore Ferragamo’s upcoming exhibition, scheduled to open in spring 2016, will examine the complex relationship between art and fashion.

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Drawing on the life story of Salvatore Ferragamo, who, fascinated by the avant-garde art of the twentieth century, let the art world inspire him and collaborated with the artists of his time, beginning a tradition that the Ferragamo brand still carries on today. The project will use case histories to analyse the ways in which the two realms interacted - how they blurred lines, overlapped and cooperated, from the Pre-Raphaelites to Futurism and Surrealism - with a focus on a few of the ateliers where artists gathered in the 1950s and 60s and on the birth of celebrity culture, to then delve into the experimentation of the 1990s, ultimately arriving at the question of whether these two worlds can still be considered separate and distinct in the contemporary cultural industry, or if they have merged in a fluid exchange of roles.
The exhibition, which will be held in various locations - Museo Salvatore Ferragamo in Florence, Museo Marino Marini in Florence, Galleria del Costume di Palazzo Pitti, Biblioteca Nazionale Centrale in Florence and Museo del Tessuto in Prato - by curators Maria Luisa Frisa, Enrica Morini, Stefania Ricci and Alberto Salvadori, will include many works of art on loan from public and private collections, along with contemporary works of art created specifically for the occasion, and will be accompanied by an extensive catalogue

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